New web logo + tagline

The angled logo previously featured on our website was inspired by the brand stamp on the back of our watch straps.

We still brand (straps), stamp (cardboard), emboss (letters and cards), and hallmark (silver watch cases) this logo. Our new logo for web and printed material is horizontal, like the very first draft of Ludwig Oechslin, and features a new tagline:

“rigorously simple watches by Ludwig Oechslin” is our new tagline for the web and print.

Ludwig Oechslin’s watches for ochs und junior are simple, inside and out. Their simplicity comes from thinking through many considerations — reliability, accuracy, manufacturability, long-term usability. In other words, Ludwig Oechslin’s ochs und junior watches are “rigorously simple”.