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Company Profile
ochs und junior ag/sa
Founded: 2006.
Location: Headquarters and workshop located in La Chaux-de-Fonds, Switzerland.
Distribution: ochs und junior watches are purchasable directly through the ochs und junior website (worldwide shipping via FedEx) or from the ochs und junior workshop in La Chaux-de-Fonds.
Production: Around 130 watches per year.
Owner: Oechslin family.
Team: The ingenious watchmaker and tinkerer is supported by a small, dedicated team. They work with zeal for our family business to ensure that the radical ideas of Dr. Ludwig Oechslin can make it to your wrist as quickly as possible: Louise Krank, one of our “juniors,” communication design, Nicolas Miéville, watchmaker, Jeremy Römer, watchmaker, and Jérémy Freléchox, Timeforge, technical supervision of production and special projects by Ludwig Oechslin.

Product concept:

• Radically simple watches by Ludwig Oechslin.
• Reading time intuitively.

1. Oechslin radically simplifies mechanical functions using only gear trains and wheels requiring very few components. Eg. our perpetual calendar module works with a mere 9 components.
2. ochs und junior’s signature date spiral (eg. date) intuitively shows the date as a moving dot travelling around the dial. From a distance it is better discernable than a conventional date window.
3. Visible machining marks on cases, dials and hands are deliberate and bear witness to parts handcrafted and milled from solid metal blocks.
4. Most of ochs und junior’s customers choose patinated dials and hands. Patination is an accelerated oxidation process of surfaces (eg. rust) that renders unique each of our watches. They literally come to life through the often random and natural process of patination.
5. ochs und junior offers a multitude of customization possibilities by way of our online customizer tool.
6. None of our watches bear a logo, but we brand the logo (literally) on the back of the leather strap.
7. We establish a direct relationship with our customers.
8. Oechslin’s remarkably uncomplicated modules are mounted on a trusted and reliable base movement supplied by our partners at Ulysse Nardin and ETA in Switzerland.

Price range: CHF 2’300 – CHF 22’000